Every utm_medium value you will ever need, generated clean.
Inconsistent medium values are the quiet killer of marketing reports — cpc in one campaign, CPC in another, paidsearch in a third, and suddenly nothing rolls up. MediumMap generates a tidy, consistent set of utm_medium values for your channels, each with a plain-English definition and a sample tagged URL. All in your browser; nothing leaves the page.
The generator
Worksheet no. 1Values are drawn from the groups you tick.
Pick one style per team and never mix them.
A short controlled list beats a long improvised one.
Your utm_medium values will be set here, like type on a page. Click any value to copy it.
Honest limits, from the editor
- These are naming conventions, not analytics advice. A tidy medium list keeps reports clean; it cannot fix broken tracking, missing tags or bad attribution setup.
- GA4 channel grouping depends on recognized values. Invented mediums land in Unassigned. The GA4-safe toggle limits output to widely recognized values, but Google can change grouping rules.
- Consistency is a team sport. The generator gives you the list; your team still has to use it. Write the values down somewhere shared and review new campaigns against them.
- Good uses: drafting a UTM taxonomy, onboarding new marketers, auditing an inherited mess of mediums, teaching UTM parameters.
How the generator works
Three decisions, one click, zero servers. The worksheet below the fold explains itself.
Choose your channels
Tick the channel groups you actually run — paid search, organic social, email, display, and six more. Values are drawn only from what you tick, so the list matches your media mix.
Fix your house style
Pick kebab-case, snake_case or flat, and optionally restrict to GA4-safe values. The shuffle uses crypto.getRandomValues(), so repeated runs surface different values from your groups.
Copy, paste, standardize
Each value ships with a definition and a sample tagged URL. Click to copy one, copy all for the team wiki, or download the .txt as your first-draft taxonomy.
From the reference desk
Short, practical explainers on utm_medium: what it is, how it differs from source, the full value list, and naming conventions that survive contact with a real team.
What is utm_medium?
The channel-type parameter, why GA4 leans on it hardest, and the five parameters in one sitting.
Read the primer Distinctionutm_medium vs utm_source
Who sent the click versus how it arrived — the mix-up that ruins more reports than any other.
Read the distinction ReferenceThe medium value list
Every common utm_medium value, defined: cpc, email, social, display, affiliate, qr and the rest.
Browse the list CraftNaming conventions
Lowercase, delimiters, GA4 alignment, and the governance habits that keep taxonomies clean.
Read the guide PracticeUse cases
Taxonomy drafts for a SaaS launch, an e-commerce sale, an agency client, and a newsletter.
See use cases AnswersFAQ
Quick answers on casing, internal links, GA4 Unassigned traffic, and more.
Read the FAQ